14+ years of experience with personalized video campaigns
We are vidflare
For over twelve years, we have been developing video campaigns for some of Europe's most well-known brands. What was once reserved for large corporations is now available to every business.
“For more than 14 years, we have been helping corporations and agencies implement campaigns centered around hyper-personalized videos. For every campaign, we determined individually which content would change dynamically from viewer to viewer, and in the early days, we literally programmed the videos. The experience from all those years has flowed into our software, vidflare—and with it, we have created exactly the solution we wish we had 14 years ago.”
Experience that strong brands trust
For over twelve years, we have been developing personalized video campaigns for companies and agencies. Our work is rooted in more than 20 years of experience in technology, creation, and software development.
Vidflare is powered by MJOO, an ad-tech agency based in Hamburg with over 20 years of expertise in software development, content creation, and high-end motion graphic design. Vidflare was born out of our daily work on real-world client projects: a platform that radically simplifies the data-driven, brand-compliant, and hyper-personalized production of videos and stills, making it manageable for teams.
For good reason, vidflare is now one of the world's most advanced online video editors for professional motion setups and scalable content production. We didn't design the platform on a drawing board; we built it to meet real-world requirements where quality, brand consistency, speed, and reliability are paramount. Vidflare combines a GPU-accelerated motion graphics editor in the browser with a clear principle: a smart layout is developed once and can then be translated into countless variations via data feeds, spreadsheets, or APIs. This turns a creative layout into a content operating system for dynamic storytelling, omnichannel creative automation, and 1:1 communication across the entire customer journey—from awareness to retention and winback.
We think globally, work internationally, and are always happy to welcome clients to our office in Hamburg, located in the former Facebook Germany headquarters. As an owner-managed company with no VC funding, we stand for independence, a long-term perspective, and genuine partnership. And because data protection is central to many of our partners, vidflare is a 100% GDPR-compliant EU tech solution, featuring transparent data flows and hosting on infrastructure within Germany and the EU.
Results that we and our clients are proud of
Thanks to automated, target-group-specific hyper-personalization of video ads for daily updated offer communication on Meta, the Return on Ad Spend (ROAS) was more than doubled and the CPO was reduced by 69% (compared to previous campaigns).
By using vidflare within its brand portal, Allianz enables its exclusive brokers to personalize the latest video campaigns from Germany's largest insurer for social media use in a matter of seconds.
BBDO is using vidflare to create personalized Christmas greeting videos for Mercedes-Benz for more than 500,000 delighted customers.
Publicis (CH) uses vidflare for a complex, regionalized omnichannel video campaign in four languages for a private health insurance provider in Switzerland with impressive results:
- Churn rate: -9%
- Quote requests: +37%
- Conversions: +45%
To create a lasting emotional connection to event experiences BMW Welt uses personalized recap videos for all participants.
Automated communication with a personal touch: Video + RCS (Rich Communication Service) = the most powerful combination for existing customer campaigns. Personalized video shorts drive attention, emotion, and conversion – directly in the most important communication channel.
Die Bayerische is achieving record results thanks to data-driven video creation with vidflare. Through hyper-personalized audience targeting, the video ads on Meta are reaching a CTR of up to 8.37%.
Factor 11 uses vidflare technology for the data-driven dealer localization of more than 1,000 DOOH creatives for Peugeot & Kia.
Visibility, branding, and increased sales during the holiday season for a cookware brand with a CVR of >15% on the Amazon marketplace.