Media production on autopilot – without compromise.



The professional editor provides the creative foundation: with a clearly structured timeline, professional layer types, keyframe animations, and GPU-accelerated real-time preview, you can develop your smart layouts directly in the browser.
Media Automation for the Highest Demands
vidflare is the professional platform for hyper-personalized content production. Developed from real-world experience and used in campaigns by leading brands.

Professional Editor Directly in the Browser
Design top-tier video and motion graphics directly in your browser. With a precise timeline, professional layer types, and GPU-accelerated real-time preview, you have everything you need for sophisticated setups—no local software installation required.

Keyframe Animation & Interpolation
Keyframes per property, precise timing, and flexible interpolation give you full control over professional setups. This allows you to design clean animations, fine-tune them, and reliably translate them into any desired variation.

Layering & Compositing
vidflare brings true compositing directly to your browser. With flexible layer types, sub-comps, masks, alpha/luma mattes, blending modes, filters, and perspective transforms, you can create productions that go far beyond simple text and image replacement.

Smart Layouts for Scalable Asset Production
In vidflare, a well-tuned smart layout becomes an automated production pipeline. Instead of manually duplicating and adjusting templates, you create a wide range of data-driven variations through a central system—brand-compliant, data-driven, and infinitely scalable.

Hyper-personalization & Localization
Hyper-personalization at every level: content, assets, scenes, languages, locations, maps, pricing, and story logic are all data-driven. This allows you to create media for specific segments, markets, products, and journeys—relevant and perfectly tailored to every recipient.

Story Logic & Scene Branching
Media layers or entire sub-comp structures can be toggled on or off, scenes can branch, and assets from pools can be integrated via alias or URL. This turns a smart layout into more than just a set of variations—it creates hyper-personalized stories.

Adaptive Layouts & Typography
Adaptive layout logic with pixel-perfect bounds: auto-fit, max rows, inline styles, and brand fonts keep every piece of content perfectly in shape. Text, image, and video layers react dynamically to content, format, and context.

Audio, Voice & TTS
Timeline-based audio slots with precise alignment control speech, music, and audio variants. Voiceovers are generated via AI text-to-speech directly from the dataset, cleanly placed, and precisely synchronized.

Render Engine & Infrastructure
vidflare is based on the MJOOMediaFramework—our proprietary core technology for scalable media production. Operated fully in compliance with GDPR in German data centers, far from US-based clouds—with predictable performance and full data sovereignty.

Output & Programmatic Delivery
Videos, stills, and animated image formats are precisely calculated and, optionally, made available directly for distribution via the vidflare CDN. Formats, resolutions, frame rates, bitrates, and naming conventions remain fully under your control.

AI Assistants for productive workflows
AI provides support exactly where it accelerates production and performs reliably: with copy variants, translations, asset enrichment, background removal, scene arrangements, or voiceovers. Creative expression remains in the smart layout—vidflare guarantees a controlled production process.

API & Integrations
vidflare integrates seamlessly into your existing production, marketing, and content workflows. You can connect the platform flexibly via API, n8n, Make, Zapier, your own backend, or AI agents. For platforms that want to offer their customers their own media automation, vidflare is also available as a white-label solution.
Smooth integration into existing workflows
vidflare integrates seamlessly into existing data, production, and marketing workflows—as a technical layer in existing stacks or as a white-label base for platforms with their own UI.

Top-tier media automation requires a solid foundation

14+ years
Media automation with the MJOOMediaFramework
1000+ campaigns
Realized for leading brands in the EU
Owner-managed
Independent, personal, long-term
Data protection that meets enterprise standards
Frequently asked questions
How does a vidflare project work?
A vidflare project begins by aligning on the use case, target vision, data landscape, and the desired level of personalization. Next, we collaboratively design and build the campaign mechanics, variant logic, smart layouts, and technical integration. Our team of developers, consultants, and creative technologists supports the process through to a productive workflow. Once complete, the setup is ready to be used, expanded, and scaled at any time to additional markets, target audiences, channels, or campaigns.
How does vidflare handle data protection and data sovereignty?
As an EU-based tech company, vidflare operates on secure, DIN ISO 27001-certified infrastructure located in Germany, far removed from anonymous and insecure cloud systems. This ensures that sensitive customer, product, and campaign data is processed in full compliance with the GDPR. Upon request, outputs can be delivered via our high-speed CDN, which features high-bandwidth connectivity directly to the DE-CIX in Hamburg.
How are brand consistency and control maintained?
CI, layout, motion design, asset logic, and variant rules are defined centrally in the Smartlayout and quality-assured during the setup phase. Subsequently, all media versions are generated automatically and in line with brand guidelines – even with very high volumes of variants. This allows you to maintain control over design, messaging, and distribution logic without having to manually check every single output.
Which data sources and systems can be connected?
vidflare connects flexibly with existing data sources and system landscapes – from spreadsheets and data feeds like CSV, JSON, or XML to API integration. Product, customer, campaign, or location data from CRM, PIM, DAM, CDP, or custom backends can be used directly for automated production. This creates data-driven video and asset variants from existing information – efficiently, integrated, and without manual intermediate processes.
What use cases can be implemented with vidflare?
vidflare is suitable for all communication scenarios that require data-driven, automated, and high-volume personalized video and asset variants delivered in compliance with GDPR. This includes full-funnel video advertising, product and offer communication, CRM, service, retention, customer winback, churn prevention, and localization, as well as dealer, partner, and platform communication—across any market, target audience, or channel.
How does vidflare differ from video editing software and template tools?
Video editing software is designed for manual, one-off productions. Template tools usually rely on simple placeholder logic and quickly reach their limits when campaigns become more complex or brand-specific. vidflare is not a traditional editing or template tool, but a production system for data-driven video and asset variants. The platform integrates professional editing, smart layouts, motion design, data logic, rendering, and output into a seamless workflow—from creative setup to the automated delivery and distribution of media versions in any volume.
What are Smartlayouts?
Smartlayouts are individually configurable master setups that form the basis for automated video and asset production in vidflare. They define which content, scenes, timings, formats, animations, and design elements can vary based on data. This ensures that creative guidelines are reliably translated into every single media version—consistently, scalably, and with maximum creative control.
Why is personalized content more effective?
Personalized content increases relevance because messages, products, offers, or service information are tailored to the specific context. This creates communication that doesn't feel generic, but instead fits the specific need, occasion, or customer moment. Especially in 1:1 communication, it gives the customer the feeling: This was made for me. Relevant content conveys appreciation, builds closeness, and makes communication feel tangibly more personal.
What problem does vidflare solve?
vidflare solves the core scaling challenge of personalized campaign communication: the fast and efficient production of numerous asset variants at a consistently high quality—without compromising on creativity. Whenever videos, stills, or animated image formats need to be created based on data for different languages, formats, channels, target groups, markets, or tailored to individual customers, manual production quickly reaches its limits: it becomes slow, expensive, and error-prone. vidflare automates this process, shortens time-to-market, and makes personalized 1:1 communication scalable, consistent, and economically viable. Throughout this, creative freedom remains fully intact: smart layouts in vidflare can be highly customized, precisely aligned with your brand, design system, campaign mechanics, and variant logic, and then controlled in a data-driven manner.
How is the generated content provided?
Once calculated, the generated media are provided as accessible files via URLs. These outputs can be used directly in campaign platforms, CRM, email, apps, shops, landing pages, social media, display, DOOH, or digital signage. Providing them via URL allows for flexible further processing within existing system landscapes—from automated transfer to campaign platforms to direct integration into personalized communication workflows. This enables content to be seamlessly integrated into existing marketing, sales, and communication processes.
Who is vidflare for?
vidflare is designed for corporations, major brands, platform providers, agencies, and ambitious mid-sized companies. It is particularly relevant for teams managing a wide range of products, markets, and target audiences, or those looking to deliver personalized media content across various communication channels.
What is vidflare?
vidflare is a professional, web-based software for data-driven video automation—a leader for companies looking to produce personalized and hyper-personalized videos, stills, and animated image formats at scale: automated, scalable, and fully GDPR-compliant as a reliable EU-based technology. Designed for sophisticated, personalized campaigns and high-quality communication throughout the entire customer lifecycle—from acquisition and onboarding to customer retention, reactivation, and targeted upselling.